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Tech talk.
The juice.
Fresh ideas on neuromarketing, branding, AI and search. Squeeze the most out of branding, storytelling and digital design with practical insights and behind-the-scenes thinking from the MangoPixel team.
Guide
Neuromarketing and AI search, defined.
Plain definitions of the terms we use most. Share them with your team.
- Neuromarketing
- The use of neuroscience and psychology to understand how people respond to brands, ads and products, often below conscious awareness, and to design marketing that changes behavior.
- SEO (search engine optimization)
- Improving a website’s technical health, structure and content so it ranks higher in search engines like Google and Bing.
- AEO (answer engine optimization)
- Structuring content as clear questions and direct answers, supported by schema markup, so search features and voice assistants can show it as the answer.
- GEO (generative engine optimization)
- Making a brand easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, trust and cite in their answers.
- Eye-tracking
- A research method that records where people look on a page, package or ad, and for how long, to show what gets attention and what is missed.
- Emotional response testing
- Measuring how strongly people react to creative, using biometric signals and structured feedback, to predict which version will be remembered.
- Cognitive load
- How much mental effort an experience demands. Lower cognitive load makes websites and apps easier to use and more likely to convert.
- Sensory branding
- Designing a brand for more than one sense, such as sound, touch or scent, so the experience is more memorable.
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